Goals or objectives give meaning and purpose to a business. No entrepreneur has ever tasted success without chasing an audacious goal in life. However, the process of coming up with a business goal is equally important as the goal itself. In a dynamic world, running a business is never a smooth ride. There will be many challenges and hurdles along the way to overcome. Hence, to form a business goal, an entrepreneur needs to consider many internal and external factors.
Listen to this insightful discussion with real-life instances by Rajesh (Raj) Tedla and Drew Jackson on the process of coming up with goals and objectives for your business.
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