One of the most basic thoughts that every entrepreneur must have before starting their business is, "Why do I want to start the business !!!".
A business goes haywire in the stormy business environment unless it has a 'PURPOSE' for existence. A purpose is 'THE' reason why a business is formed. It is the strategic anchor that lays a robust foundation on which the business flourishes.
In this podcast, Rajesh (Raj) Tedla, a highly regarded entrepreneur coach, mentor, and business advisor, shares his point of view on the topic.
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